So as a member of the Public Relations Society of America, I’m privileged to get their monthly newsletter – “Tactics.”
Most of the info in it is really helpful, but this latest edition – Feb. 2013 – is AWESOME!
As a writer who is always trying to improve, I love reading how to be better and more effective at what I do. This publication has several pages of great advice. And because I like to share, here are some of tips I like:
- Keep paragraphs short – Three to four sentences is enough to get to the point quickly and succintly.
- Use opinionated language authoritatively – Don’t give the impression you are not sure if you support an argument with phrases, such as “it seems to be” and “it appears.”
- Don’t use flowery language like “one-of-a-kind” or “cutting-edge” – Show readers what you mean by painting the picture.
- If you use humor in writing – Be relevant. Your jokes must enhance and not distract. Jokes about yourself work best.
- Generate suspense with a question – You can frame your story/article around the problem/question and then lead up to the solution and results.
- Keep your audience in mind – Use your words to provide guidance and help facilitate understanding. Avoid the jargon.
MMY Content Creator 